Loyalty Management - Salesforce

Loyalty Management, on any CRM whether it is Salesforce or not helps organizations deliver innovative programs for 

• customer recognition, 
• reward, and 
• retention. 

Loyalty Management is versatile and can be an excellent deal for any business:  

• It enables seller to plan & design loyalty programs. 
• Cater to B2B and B2C business needs in any industry.
• manage members & partners: 
• tracking their activities & rewarding them with points or vouchers
• Partners, build a strong network of brand advocates for your organization
• manage promotions
• Boost customer engagement and get a better ROI with promotions. Let members track their loyalty benefits from the Loyalty Member Portal.

Loyalty Management Licenses: 

1. LOYALTY MANAGEMENT - STARTER  
2. LOYALTY MANAGEMENT - GROWTH
3. LOYALTY MANAGEMENT - ADVANCED 
4. B2B - LOYALTY MANAGEMENT

There are many capabilities in common for all licenses for businesses of varies sizes and requirements, but below capabilities are not there for starter license:

• Manage partners
• Offer promotions to members
• Assign badges to members
• Create member groups
• Escrow points credited to members
• Create processes using Promotion Setup
• Manage prepaid and postpaid partners with Expanded Partner Management

Other capabilities in common are - 

• create & manage "1" loyalty programs
• it is 50 in numbers for advanced license.
• design member tiers
• Expire points
• Issue vouchers to members
• Provide benefits to members
• Merge membership
• Track members’ engagement with Member Engagement Attributes
• Use Loyalty Management content blocks and journeys in Marketing Cloud, 
• Create member engagement widgets
• Store Transaction Journal records
• Loyalty Management Permission Set Licenses (User License Required: Salesforce)
• Admin Permission Set Licenses
• CRM Analytics for Loyalty Management Base App
• Permission Set Licenses for CRM Analytics for Loyalty Management Base App

References: Go to the Guidance Center for personalized help right inside the app